Make More per Order with Volume Discounts
Use this Ready-to-Run Test when customers typically order 2+ items of a single product per order
What's a Volume Test
This use-case shows how to create a volume discount for products that are commonly purchased in more than one unit.
If a product or product group already averages 2+ units per transaction, volume discounts help nudge shoppers to buy additional units by clearly showing savings.
Examples:
Socks, underwear, tees
Consumables and replenishable items
Anything that people buy multiple units of
Why This Works
Based on your store's data, shoppers are already buying multiple units on average per order. Clearly framing unit options on PDPs and additional messaging throughout your store along with obvious savings, reduces friction and helps shoppers make a faster decision. All incremental units added to cart improve your AOV, revenue per visitor, and reduce your average shipping cost per unit.
Customers with 2+ units per order that launch Volume Discounts using our Quantity Buttons saw improvements in AOV, revenue per visitor, and items per order.
How to Build This Test in Intelligems
Step 1: Identify the right products
Look for products or collections where:
Average units per transaction ≥ 2
Customers frequently reorder
Margins allow for small per-unit discounts
You can apply Volume Discounts to:
A single product
A set of related products
A full collection
To find this report in Shopify, go to Analytics > Reports > Search for "Items bought together"
Step 2: Start with a test
If you want to validate this change, let's start with a test. If you want to skip the test and implement directly, create a Personalization.
How to Set up the test
Go to Tests → Create Test
Select Offer as the test type
Set your Control group - no changes, no volume discount
Rename your test variant (New Group 1) to Volume Discount Offer
In the Modifications tab, select your test group and click + Add offer
Choose Quantity Discount then click Configure offer
Select products or collections with multi-unit behavior
If you require the same-item to be purchased for discount to apply, check the box on Item Mix.
Create your offer tiers. Example:
Buy 2, Save 5%
Buy 3, Save 10%
Buy 4, Save 15%
On the right side under Add components, select Quantity Buttons
Click Continue to Component
Quantity Button components are automatically installed and available on your theme.
When the Test or Personalization goes live, the Quantity Buttons will replace the variant and quantity selectors on your PDPs. Learn more.
Configure your Quantity Buttons
Preview the styling, messaging, buttons etc. on the right side
If everything looks good, click Confirm Changes
Click Save
Choose your Audience in the Targeting tab. It's default to all visitors.
Preview your test on mobile and desktop. If you're having any issues with the Quantity Buttons, email us.
Start your test
Step 3: Review results
After your test reaches statistical significance (typically 2-4 weeks depending on traffic), review the Results tab and roll out the winner as a Personalization.
How To Measure Impact
Average units per order lift
AOV lift
Revenue per visitor lift
Profit per visitor lift
Use the AI summary or Chat about your results to get deeper with your results
Roll out the winning offer
If the volume discount wins:
End the test
Roll out the winner as a Personalization with the Roll out wizard
Leave targeting unchanged
Launch your next test!
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