Product Targeting
How to use Product Targeting
Product Targeting allows you to control where onsite content edits and template tests appear based on specific product attributes, instead of relying on page URLs or fragile selectors.
With Product Targeting, you can show banners, messaging, and UI changes only on the products that meet your conditions, whether those products appear on a product page or inside a product listing.
This guide explains what Product Targeting is, where it works, and how to use it correctly.
What is Product Targeting
Product Targeting evaluates the product being shown on the page or within a product placement and applies your content only when that product meets the conditions you define.
You can combine Product Targeting with:
Page targeting
Audience targeting
This lets you build highly specific, context-aware onsite experiences without duplicating tests or maintaining long lists of URLs.
Where Product Targeting works
Product Targeting is currently supported on:
Onsite Edits
Template Tests
Onsite Edit & Template Personalizations
It is not supported on:
Price Tests
Shipping Tests
Offers
Checkout Blocks
If a test type does not support page targeting, Product Targeting will not be available.
Product Page vs Product Card targeting
When Product Targeting is enabled, the first step is choosing where the product appears.
Product Page
Product Page targeting applies only to product detail pages (/products/).
Use Product Page targeting when:
Your messaging should appear only on the PDP
The content is tightly tied to product details like price or inventory
Common examples:
Low inventory banners on PDPs
PDP-only promotional messaging
Product Card
Product Card targeting applies anywhere products appear in a list or grid, including:
Collection pages
Homepage featured products
Product carousels
Merch grids
By default, Product Card targeting works on collection pages.
To enable Product Card targeting on non-collection pages such as homepages or landing pages, additional theme setup is required. When Product Card is selected, you will see a banner in the app linking to the setup guide. Steps here.
Product conditions
You can target products using one or more of the following conditions:
Manual selection
Target specific products by selecting individual product IDs.
Collection
Target products that belong to one or more collections.
Tag
Target products that include specific product tags.
Price
Target products based on price conditions.
Price is evaluated using the lowest-priced variant
Use greater than and less than to define price ranges
Inventory
Target products based on inventory levels.
Inventory is calculated using total stock across all variants
Combining conditions with AND and OR
You can combine multiple product conditions using AND and OR logic.
Examples:
Products in Collection A AND inventory below 20
Products tagged "sale" OR priced below $50
There are no guardrails on condition combinations. If conditions conflict, no products will be targeted.
Using Product Targeting with other targeting rules
Product Targeting can be layered with:
Page targeting
Audience targeting
All targeting rules must evaluate as true for the content to appear.
Common use cases
Product-specific PDP messaging
Apply a single content edit across many PDPs by targeting products by collection or tag.
Low inventory messaging
Automatically show urgency messaging when product inventory drops below a threshold.
Collection and homepage merchandising
Update badges, copy, or visuals for specific products inside product grids without relying on brittle selectors.
Migrating from Because
Replicate Because-style product rules directly inside Intelligems.
Troubleshooting and tips
I do not see Product Targeting as an option Make sure you are using a test type that supports page targeting, such as Onsite Edits or Template Tests.
My Product Card targeting is not working on the homepage By default, Product Card targeting only works on collection pages. Follow the setup guide linked in the app to enable it on non-collection pages.
No products are matching my conditions Review your AND and OR logic. Conflicting conditions can result in no products being targeted.
I installed Intelligems manually If you use a manual script installation, make sure you have copied the latest script from Settings to ensure Product Targeting works correctly.
Related guides
If you need help setting up Product Targeting or want to validate your configuration, contact the Intelligems Support team.
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