# Integrating with GA4 using Google Tag Manager Depending on your GA4 setup, you may need to route the Intelligems `experience_impression` event from the Data Layer to GA4 using Google Tag Manager. This step-by-step guide will help you set up the Tag in Google Tag Manager to do this. 1. **Add an Intelligems setting so that the GA4 event is added to the Data Layer**. In your theme code, above the Intelligems script in the \ of the theme, add:\\ ```html ``` 2. In Google Tag Manager (GTM), first create the Variable. Select "Variables" then "New":

3. Click on "Variable Configuration":

4. Choose "Data Layer Variable":\\

5. Enter `exp_variant_string` for Data Layer Variable Name, title the variable `exp_variant_string`, and click Save:\\

6. Now create the tag. Click "Tags" then click "New":\\

7. Click Tag Configuration:

8. Choose Google Analytics:\\

9. Choose Google Analytics: GA4 Event

10. Enter your GA4 Measurement ID, enter `experience_impression` as the Event Name, enter `exp_variant_string` as the Event Parameter, and choose `exp_variant_string` as the Event Value by clicking on the variable picker icon (choosing the Variable we created in step 5):\\

11. Click Triggering:\\

12. Click Trigger Configuration:

13. Choose Custom Event:\\

14. Enter `experience_impression` for Event Name, title the trigger `experience_impression` , and click Save:\\

15. Click Submit:\\

16. Click Publish:\\

17. Give the version a name and click Continue:\\