# Get Cart Abandoners to Buy
[Why Launch This Personalization](#why-this-works) | [VIDEO: How to Set This Up](#how-to-build-this-personalization-in-intelligems) | [Step-by-Step Guide](#step-1-confirm-your-klaviyo-segments)
## What's an Abandoned Cart Personalization
This personalization shows targeted messaging in your announcement bar to visitors who have added items to their cart but haven't completed checkout. The message shows the next time they return to the site. It runs continuously without day-to-day management and leverages your Klaviyo segmentation data.
### Examples:
* Announcement bar reminder: "Complete your checkout now and get a free gift!"
* Simple urgency message: "Your cart is waiting - checkout with Free Shipping!"
* Discount incentive: "Finish your order and save 10%"
## Why This Works
Visitors who have added items to cart are high-intent shoppers. Giving them a prominent reminder of their abandoned cart improves conversion of returning visitors who have already shown purchase intent. This messaging catches them at the moment they return to your site, reducing friction and encouraging them to complete their purchase.
{% hint style="info" %}
Connect your Klaviyo account in 30 seconds. [Connect Klaviyo](https://app.intelligems.io/integrations)
{% endhint %}
## How to Build This Personalization in Intelligems
{% embed url="" %}
### Step 1: Confirm your Klaviyo Segments
{% hint style="success" %}
If Klaviyo is able to identify the visitor (i.e. they completed a signup flow, clicked through an email/sms, returned to a site from a browser they previously made a purchase, etc.) then so is Intelligems. [Learn more about the Klaviyo integration](/integrations/klaviyo-integration.md).
{% endhint %}
Make sure you have Klaviyo segments set up for:
* Abandoned cart visitors
Other common segments are Active on site, Added to cart, Started checkout
### Step 2: Create the Non-Subscriber Personalization
1. Go to **Personalizations → Site Content →** select **Content Edits**
2. Name your Personalization something memorable like **Abandoned Cart Reminder**
### Step 3: Add a Discount or GWP
Want to add an incentive to encourage the shopper? You can add [an Offer](/offer-personalizations/offer-modifications.md) to this Personalization, along with the Onsite Edits.
1. In the **Modifications** tab, click **+ Add modification**
2. Select **Offer**
3. Configure your offer
1. For this example, let's do free ground shipping
4. Click **Save**
### Step 4: Update the Announcement Bar Message
1. In the **Modifications** tab, click **Add & Edit changes in Visual Editor**
2. Using the Intelligems widget, select **Make onsite edits** icon
3. Click **Select an element**
4. Click on your announcement / top bar, select **Edit Text**
5. Change the text shown
6. Add a link to your email signup page
{% hint style="info" %}
If you want to trigger a Klaviyo pop-up to show on click instead, [follow these steps](/getting-started/adding-a-klaviyo-pop-up-to-a-hyperlink.md).
{% endhint %}
7. Click **Apply** and then **Save**
8. In Intelligems, click **Refresh** to see the changes
9. In the **Targeting** tab, click **Custom**
10. In the **Targeting type** dropdown, select **Klaviyo Segment**
11. Add your Klaviyo Segment name for Cart abandoners or find it in the list using the **Import from Klaviyo** button
12. Click **Save**
13. **Preview** your personalization to make sure everything works
{% hint style="warning" %}
When previewing, the audience conditions will not match since you are likely not a member of the Cart abandoners Klaviyo Segment.
Click **Include** to see the experience that the Cart abandoners will see.
{% endhint %}
14. Make sure that the link opens correctly inside the announcement bar text.
15. **Activate** the Personalization
### Step 5: Let it run
This Personalization will run continuous in the background. When a visitor returns to your site and we're able to identify them as a member of the Cart abandoner segment in Klaviyo, then they will get the reminder message to complete their order (and the offer), leading to a higher conversion rate.
### Want Help With Setup?
Our team can walk you through any of these tests and launch it while we're on the call. [Book a strategy call](https://meetings.hubspot.com/rohandang/intelligems-success-team)
---
# Agent Instructions: Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.
Perform an HTTP GET request on the current page URL with the `ask` query parameter:
```
GET https://docs.intelligems.io/getting-started/15-minute-personalizations/get-cart-abandoners-to-buy.md?ask=
```
The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.
Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.