Get More Email Subscribers
Use this 15-Minute Personalization to grow your email list and drive first purchases from new subscribers
Why Launch This Personalization | VIDEO: How to Set This Up | Step-by-Step Guide
What's an Email Subscription Personalization
This personalization shows different site content based on a shopper's email subscription status. It runs continuously without day-to-day management and leverages your Klaviyo segmentation data.
This strategy involves two distinct experiences:
Non-Subscribers Experience: Display announcement bar messaging with clear calls-to-action encouraging email list sign-ups
New Subscribers Experience: Show product page (PDP) content highlighting the welcome offer to drive first-time conversions
Examples:
Update your announcement / top bar message and CTA to your singup incentive with a signup link
PDP reminder: "Sign up for our newsletter to get $X off your next order!"
Additional homepage section messaging
Why This Works
For Non-Subscribers: Many visitors dismiss pop-ups as soon as they land on a site, especially if they're coming fron an ad. They browse without realizing the value of joining your email list unable to navigate back to the pop-up. Persistent, well-placed announcement bar CTAs increase list capture rates by making the benefits of subscribing visible throughout the shopping experience.
For New Subscribers: There's often a disconnect between email campaigns and on-site experience. When new subscribers return to your site and haven't made their first purchase, they may not remember or easily find the welcome offer mentioned in their welcome email. Prominently displaying the offer on the homepage or PDP reduces friction, reinforces the incentive, and capitalizes on the high-intent moment when they've already shown interest by subscribing.
Connect your Klaviyo account in 30 seconds. Connect Klaviyo
How to Build This Personalization in Intelligems
Step 1: Confirm your Klaviyo Segments
If Klaviyo is able to identify the visitor (i.e. they completed a signup flow, clicked through an email/sms, returned to a site from a browser they previously made a purchase, etc.) then so is Intelligems. Learn more about the Klaviyo integration.
Make sure you have Klaviyo segments set up for:
Non-subscribers (visitors who have not signed up for your email list)
Recent subscribers (visitors who have recently joined your email list)
Step 2: Create the Non-Subscriber Personalization
Go to Personalizations → Site Content → select Content Edits
Name your Personalization something memorable like Non-subscriber Signup Reminder
In the Modifications tab, click Add & Edit changes in Visual Editor
Using the Intelligems widget, select Make onsite edits icon
Click Select an element
Click on your announcement / top bar, select Edit HTML / CSS
Change the text shown in the HTML
Add a link to your email signup page
If you want to trigger a Klaviyo pop-up to show on click instead, follow these steps.
Click Apply and then Save
In Intelligems, click Refresh to see the changes
In the Targeting tab, click Custom
In the Targeting type dropdown, select Klaviyo Segment
Add your Klaviyo Segment name for non-subscribers or find it in the list using the Import from Klaviyo button
Click Save
Preview your personalization to make sure everything works
When previewing, the audience conditions will not match since you are likely not a member of the Non-subscriber Klaviyo Segment.
Click Include to see the experience that the Non-Subscribers will see.
Make sure that the link opens correctly inside the announcement bar text.
Activate the Personalization
Step 4: Let it run
This Personalization will run continuous in the background. When a visitor returns to your site and we're able to identify them as a member of the Non-subscriber segment in Klaviyo, then they will get the reminder to sign up for emails, leading to a higher email capture rate.
Follow the same steps above to create this Personalization for Subscribers segment, reminding them to use their welcome offer and make their first purchase
Want Help With Setup?
Our team can walk you through any of these tests and launch it while we're on the call. Book a strategy call
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