# Get More Email Subscribers
[Why Launch This Personalization](#why-this-works) | [VIDEO: How to Set This Up](#how-to-build-this-personalization-in-intelligems) | [Step-by-Step Guide](#step-1-confirm-your-klaviyo-segments)
### What's an Email Subscription Personalization
This personalization shows different site content based on a shopper's email subscription status. It runs continuously without day-to-day management and leverages your Klaviyo segmentation data.
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This strategy involves two distinct experiences:
1. **Non-Subscribers Experience**: Display announcement bar messaging with clear calls-to-action encouraging email list sign-ups
2. **New Subscribers Experience**: Show product page (PDP) content highlighting the welcome offer to drive first-time conversions
### Examples:
* Update your announcement / top bar message and CTA to your signup incentive
* PDP reminder: "Sign up for our newsletter to get $X off your next order!"
* Additional homepage section messaging
## Why This Works
**For Non-Subscribers**: Many visitors dismiss pop-ups as soon as they land on a site, especially if they're coming fron an ad. They browse without realizing the value of joining your email list unable to navigate back to the pop-up. Persistent announcement bar CTAs increase list capture rates by making the benefits of subscribing visible throughout the shopping experience.
{% hint style="info" %}
Connect your Klaviyo account in 30 seconds. [Connect Klaviyo](https://app.intelligems.io/integrations)
{% endhint %}
## How to Build This Personalization in Intelligems
{% embed url="" %}
### Step 1: Confirm your Klaviyo Segments
{% hint style="success" %}
If Klaviyo is able to identify the visitor (i.e. they completed a signup flow, clicked through an email/sms, returned to a site from a browser they previously made a purchase, etc.) then so is Intelligems. [Learn more about the Klaviyo integration](/integrations/klaviyo-integration.md).
{% endhint %}
Make sure you have Klaviyo segments set up for:
* Non-subscribers (visitors who have not signed up for your marketing email list)
* Recent subscribers (visitors who have recently joined your email list)
### Step 2: Create the Non-Subscriber Personalization
1. Go to **Personalizations → Site Content →** select **Content Edits**
2. Name your Personalization something memorable like **Non-subscriber Signup Reminder**
3. In the Modifications tab, click **Add & Edit changes in Visual Editor**
4. Using the Intelligems widget, select **Make onsite edits** icon
5. Click **Select an element**
6. Click on your announcement / top bar, select **Edit HTML / CSS**
7. Change the text shown in the HTML
8. Add a link to your email signup page
```
Example:
```
{% hint style="info" %}
If you want to trigger a Klaviyo pop-up to show on click instead, [follow these steps](/getting-started/adding-a-klaviyo-pop-up-to-a-hyperlink.md).
{% endhint %}
9. Click **Apply** and then **Save**
10. In Intelligems, click **Refresh** to see the changes
11. In the **Targeting** tab, click **Custom**
12. In the **Targeting type** dropdown, select **Klaviyo Segment**
13. Add your Klaviyo Segment name for non-subscribers or find it in the list using the **Import from Klaviyo** button
14. Click **Save**
15. **Preview** your personalization to make sure everything works
{% hint style="warning" %}
When previewing, the audience conditions will not match since you are likely not a member of the Non-subscriber Klaviyo Segment.
Click **Include** to see the experience that the Non-Subscribers will see.
{% endhint %}
16. Make sure that the link opens correctly inside the announcement bar text.
17. **Activate** the Personalization
### Step 3: Let it run
This Personalization will run continuous in the background. When a visitor returns to your site and we're able to identify them as a member of the Non-subscriber segment in Klaviyo, then they will get the reminder to sign up for emails, leading to a higher email capture rate.
### Want Help With Setup?
Our team can walk you through any of these tests and launch it while we're on the call. [Book a strategy call](https://meetings.hubspot.com/rohandang/intelligems-success-team)
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