Use Your Quiz Data to Show Personalized Content

Use this 15-Minute Personalization to show personalized content based that visitor's quiz data.

Why Launch This Personalization | VIDEO: How to Set This Up | Step-by-Step Guide

What's a Quiz Data Personalization

Quiz Data Personalization uses zero-party data (from apps like Octane, Kno, Typeform etc.) you're already collecting through your onsite quiz to create a more relevant, guided shopping experience for both new and returning visitors. Instead of quiz results living in an email inbox or a forgotten landing page, this approach brings quiz insights back onto the site, meeting shoppers where they are and helping them convert with confidence.

Use this Personalization when you want to:

• Encourage non-quiz takers to complete the quiz

• Show personalized announcement bar messages based on quiz results

• Reinforce quiz results for returning visitors who may have forgotten their recommendations

• Reduce choice overload by guiding shoppers to their perfect match

Why it works

You're already collecting high-intent data from your quiz. This personalization resurfaces their quiz results directly on the site and links them to their recommended product or collection.

Shoppers who complete a quiz have higher purchase intent. Creating a persistent, conversion-driving onsite experience based on their quiz data converts these high-intent visitors at a higher rate.

Examples

Ethique leveraged quiz data to personalize onsite experiences and saw:

• +26% CVR increase

• +30% Add-to-Cart rate increase

• +19% lift in order volume

Duke Cannon leveraged quiz data from their Scent Quiz to personalize onsite experiences and saw:

• +64% CVR increase

• +24% Add-to-Cart rate increase

How to Build This Personalization in Intelligems

Step 1: Confirm your Klaviyo Segments

If Klaviyo is able to identify the visitor (i.e. they completed a signup flow, clicked through an email/sms, returned to a site from a browser they previously made a purchase, etc.) then so is Intelligems. Learn more about the Klaviyo integration.

Connect your quiz tool to Klaviyo: Your quiz tool (Octane AI, Kno, Typeform, etc.) should sync quiz results to Klaviyo segments. Most quiz tools have native Klaviyo integrations that automatically create segments based on quiz results.

Connect your Klaviyo account in 30 seconds. Connect Klaviyo

Required Klaviyo segments:

• Non-Quiz Takers (people who have NOT completed the quiz)

• Quiz Takers segmented by result (e.g., Hair Type = Curly, Hair Type = Dry)

Step 2: Create Top Bar Personalization for Non-Quiz Takers

1. Go to Personalizations → Site Content → select Content Edits

2. Name your Personalization: "Non-Quiz Takers - Quiz CTA"

3. In the Modifications tab, click Add & Edit changes in Visual Editor

4. Using the Intelligems widget, select Make onsite edits icon

5. Click Select an element

6. Click on your announcement/top bar, select Edit HTML / CSS

7. Change the text shown in the HTML to encourage quiz completion

   1. Add a link to your quiz page

Example: 
<div class="announcement-bar">
  <a href="/pages/quiz">
    New to haircare? Find your tailor-made routine: Take our 2-min Quiz!
  </a>
</div>

1. Click Apply and then Save

2. In Intelligems, click Refresh to see the changes

3. In the Targeting tab, click Custom

4. In the Targeting type dropdown, select Klaviyo Segment

5. Add your Klaviyo Segment name for non-quiz takers or find it using Import from Klaviyo

6. Click Save

7. Preview your personalization to make sure everything works

When previewing, the audience conditions will not match since you are likely not a member of the Non-quiz taker Klaviyo Segment.

Click Include to see the experience that the Non-quiz taker will see.

1. Make sure that the link opens correctly inside the announcement bar text.

2. Activate the Personalization

Step 3: Let it run

This Personalization will run continuous in the background. When a visitor returns to your site and we're able to identify them as a member of the Non-quiz taker segment in Klaviyo, then they will get the reminded to fill out the quiz, leading to a higher email and data capture rate.

Follow the same steps above to create this Personalization for Subscribers segment, reminding them to use their welcome offer and make their first purchase

Want Help With Setup?

Our team can walk you through any of these tests and launch it while we're on the call. Book a strategy call