# Use Your Quiz Data to Show Personalized Content
[Why Launch This Personalization](#why-this-works) | [VIDEO: How to Set This Up](#how-to-build-this-personalization-in-intelligems) | [Step-by-Step Guide](#step-1-confirm-your-klaviyo-segments)
## What's a Quiz Data Personalization
Quiz Data Personalization uses zero-party data (from apps like Octane, Digioh, Kno, Typeform etc.) you're already collecting through your onsite quiz to create a more relevant, guided shopping experience for both new and returning visitors. Instead of quiz results living in an email inbox or a forgotten landing page, this approach brings quiz insights back onto the site, meeting shoppers where they are and helping them convert with confidence.
**Use this Personalization when you want to:**
* Encourage non-quiz takers to complete the quiz
* Show personalized announcement bar messages based on quiz results
* Reinforce quiz results for returning visitors who may have forgotten their recommendations
* Reduce choice overload by guiding shoppers to their perfect match
## Why it works
You're already collecting high-intent data from your quiz. This personalization resurfaces their quiz results directly on the site and links them to their recommended product or collection.
Shoppers who complete a quiz have higher purchase intent. Creating a persistent, conversion-driving onsite experience based on their quiz data converts these high-intent visitors at a higher rate.
### Real Customer Examples:
**Ethique** leveraged quiz data to personalize onsite experiences and saw:
* +26% CVR increase
* +30% Add-to-Cart rate increase
* +19% lift in order volume
**Duke Cannon** leveraged quiz data from their Scent Quiz to personalize onsite experiences and saw:
* +64% CVR increase
* +24% Add-to-Cart rate increase
## How to Build This Personalization in Intelligems
{% embed url="" %}
### Step 1: Confirm your Klaviyo Segments
{% hint style="success" %}
If Klaviyo is able to identify the visitor (i.e. they completed a signup flow, clicked through an email/sms, returned to a site from a browser they previously made a purchase, etc.) then so is Intelligems. [Learn more about the Klaviyo integration](/integrations/klaviyo-integration.md).
{% endhint %}
**Connect your quiz tool to Klaviyo:** Your quiz tool (Octane AI, Kno, Typeform, etc.) should sync quiz results to Klaviyo segments. Most quiz tools have native Klaviyo integrations that automatically create segments based on quiz results.
{% hint style="info" %}
Connect your Klaviyo account in 30 seconds. [Connect Klaviyo](https://app.intelligems.io/integrations)
{% endhint %}
**Required Klaviyo segments:**
* Non-Quiz Takers (people who have NOT completed the quiz)
* Quiz Takers segmented by result (e.g., Hair Type = Curly, Hair Type = Dry)
{% hint style="warning" %}
Create a Segment based on the quiz answer you care about.\
Each quiz answer is typically stored as a **profile property** in Klaviyo via the quiz-app's integration.
You will create one Segment *per* answer. [Learn more about Klaviyo profile properties](https://help.klaviyo.com/hc/en-us/articles/115005074627).
{% endhint %}
### Step 2: Create Top Bar Personalization for Non-Quiz Takers
1. Go to **Personalizations → Site Content → select Content Edits**
2. Name your Personalization: "Non-Quiz Takers - Quiz CTA"
3. In the **Modifications** tab, click **Add & Edit changes in Visual Editor**
4. Using the Intelligems widget, select **Make onsite edits** icon
5. Click **Select an element**
6. Click on your announcement/top bar, select **Edit HTML / CSS**
7. Change the text shown in the HTML to encourage quiz completion
1. Add a link to your quiz page inside `a href`
```
Example:
```
8. Click **Apply** and then **Save**
9. In Intelligems, click **Refresh** to see the changes
10. In the **Targeting** tab, click **Custom**
11. In the **Targeting type** dropdown, select **Klaviyo Segment**
12. Add your Klaviyo Segment name for "Non-Quiz Takers" or find it using **Import from Klaviyo**
13. Click **Save**
14. **Preview** your personalization to make sure everything works
{% hint style="warning" %}
When previewing, the audience conditions will not match since you are likely not a member of the Non-quiz taker Klaviyo Segment.
Click **Include** to see the experience that the Non-quiz taker will see.
{% endhint %}
15. Make sure that the link opens correctly inside the announcement bar text.
16. **Activate** the Personalization
### Step 3: Let it run
This Personalization will run continuous in the background. When a visitor returns to your site and we're able to identify them as a member of the Non-quiz taker segment in Klaviyo, then they will get the reminded to fill out the quiz, leading to a higher email and data capture rate.
{% hint style="info" %}
Follow the same steps above to create this Personalization for each Quiz taker segment based on their answers, reminding them of their quiz results and what they should purchase next.
{% endhint %}
### Want Help With Setup?
Our team can walk you through any of these tests and launch it while we're on the call. [Book a strategy call](https://meetings.hubspot.com/rohandang/intelligems-success-team)
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