Convert More Shoppers on Your Checkout Page

Use this Ready-to-Run Test to get more visitors to convert at checkout with a simple content update. This test measures whether adding trust badges at checkout improves conversion.

Checkout testing requires Shopify Plus and an Intelligems Core, Plus, or Blue plan.

Why Run This Test | VIDEO: How to Run This Test | Step-by-Step Guide

What's a Checkout Trust Badge Test

A Checkout Trust Badge Test compares checkout conversion rates between shoppers who see trust badges (highlighting your brand promises like Free Shipping, Free Returns, Lifetime Warranty, and Secure Checkout) versus those who see your standard checkout with no additional trust messaging.

The test compares two groups:

• Control group: Standard checkout with no trust badges

• Test group: Checkout with trust badge block showing 3 key brand promises

This allows you to quantify whether trust badges at the highest-intent moment reduce checkout abandonment and drive incremental revenue.

Why This Works

Checkout is the highest-intent stage of the customer journey. Shoppers have already decided they want your product but may hesitate at the final moment due to concerns about shipping costs, return policies, product quality, or payment security.

Small messages of reassurance can drive measurable conversion improvements by helping shoppers feel confident about their purchase and your brand. Trust badges work because they:

• Address common objections (shipping, returns, quality) exactly when they matter most

• Build credibility through visual cues and clear policy statements

• Replace the need for third-party trust badge apps with a native solution

• Provide reassurance without disrupting the checkout flow

How to Build This Test in Intelligems

Step 1: Create Your Checkout Test

1. Go to Tests → Create Test

2. Select Checkout Test

3. Name your test: "Checkout - 3 badges vs. none"

4. Click Next

Step 2: Name Your Test Groups

1. In the Test Groups tab, name the control: "Control - No Trust Badges"

2. Name the test group variant: "Trust Badges"

Step 3: Add Checkout Content

1. In the Modifications tab, click on your Trust Badges test group

2. Click + Add checkout

3. In the Trust badge section, select Badge tiles

4. Click Next

Step 4: Configure Your Trust Badge Block

1. Add a Block name: "Trust Badges"

2. Rename the Location ID to be descriptive: "three-trust-badges"

3. Add Heading text (optional): "Why Shop With Us" or leave blank

Step 5: Add Your Badges

Add 3 badges that highlight your strongest brand promises. For each badge:

1. Choose an Icon from the library or upload a custom Image

2. Add a Title (e.g., "Free Shipping", "Lifetime Warranty")

3. Add a Subtitle (optional supporting text)

Recommended badge combinations:

• Free Shipping + Free Returns + Secure Checkout

• Lifetime Warranty + 24/7 Support + Free Returns

• Fast Shipping + Quality Guarantee + 4.8 star rated

In this example: Let's do Fast Shipping, Easy Returns, & 24/7 Support

Step 6: Style the Block

1. Configure these settings:

• Background color (typically matches your brand)

• Padding around badges

• Border style (none, solid, or dashed)

• Border thickness

• Corner radius

• Body alignment (left, center, or right)

• Rows and Columns (define your grid layout - we recommend 1 row, 3 columns)

• Image position (typically left of text)

1. Click Confirm Changes

Step 7: Add to Shopify Checkout

1. Next, we need to add the blocks to Shopify

2. Click Complete Shopify setup, which will open up a modal with the steps to add the location ID to Shopify

3. In Shopify Admin go to Settings → Checkout

4. Under Configurations, click Customize to open the Checkout editor

5. In the left panel, click Apps

6. Navigate to Intelligems, click (+)

7. Paste your block Location ID (trust-badges-test) into the block settings

8. Toggle on Include block in Shop Pay (recommended)

9. Drag the block into position at checkout (recommend above payment section)

10. Click Save in the top right

11. Return to Intelligems app and click Save

Step 8: Configure Test Settings

1. Choose your Audience in the Targeting tab. It's default to all visitors.

2. Preview your test on mobile and desktop

3. Click Start Test

Step 9: Review results

After your test reaches statistical significance (typically 2-4 weeks depending on traffic), review the Results tab and roll out the winner as a Personalization.

How to Measure Impact

• Conversion rate lift

• Revenue per visitor lift

• Profit per visitor lift

Use the AI summary or Chat about your results to get deeper with your results

Roll Out as a Personalization

If the test wins:

1. Click End Test

2. Select the winning variant

3. Click Publish as Personalization

4. The checkout trust badges content will continue running automatically for all visitors

5. No ongoing maintenance required