👕Product Groups

Product Groups are a great way to gain an understanding of how different product categories performed in a test in comparison to each other. Because we set up your Product Group information, you can group products in any way that you desire.

You can follow this guide to set up your Product Group information! If you have not uploaded Product Group information, the only Product Group that will show up is 'None'.

Revenue by Product Group: Breakdown of product revenue by product group for each test group. Revenue is net of discounts and excludes shipping.

Units by Product Group: Breakdown of units sold by product group for each test group.

Data by Product Group: The bottom eight charts allow you to view revenue per visitor, profit per visitor, units sold, percentage of total units, revenue per unit, profit per unit, average units ordered and average units per visitor by product group using the dropdown in the top right corner.