The Volume Discount Duel

Personalizations allow you to serve specific discounts and offers to your site visitors. One of these types of Offers is a Volume Discount. While you can have such a Personalization on all the time, Intelligems can also help you test which thresholds and discounts drive the most value.

You can do this by setting up an Offer Test.

What this test design might look like:

	Control Discount	Higher Discount	Lower Discount
Product A	15% off $100 or more 20% off $150 or more 25% off $200 or more	20% off $100 or more 25% off $150 or more 30% off $200 or more	10% off $100 or more 15% off $150 or more 20% off $200 or more

We recommend taking a look at a histogram of your order values for the last month (or more) when deciding what Volume Discounts to test, especially if Volume Discounts will be a new addition to the site. For example, if a majority of your orders come in around $100, you may not want to provide a discount for orders over $100, but rather start around $150.