Gifting Games

Personalizations allow you to serve specific discounts and offers to your site visitors. One of these types of Offers is a Gift With Purchase. While you can have such a Personalization on all the time, Intelligems can also help you test which thresholds and gifts drive the most value.

You can do this by setting up an Offer Test.

What these test designs might look like:

	Control Group	New Group
First Test - On vs. Off	No Gift With Purchase	Gift Provided at $100 Threshold
Second Test - $100 Threshold vs. $150 Threshold	Gift Provided at $100 Threshold	Gift Provided at $150 Threshold
Third Test - Gift A vs. Gift B	Gift A Provided at $100 Threshold	Gift B Provided at $100 Threshold

We recommend taking a look at a histogram of your order values for the last month (or more) when deciding what threshold to provide a Gift With Purchase at, especially if this will be a new addition to the site. For example, if a majority of your orders come in around $100, you may not want to provide a gift for orders over $100, but rather start around $150.