# The Strikethrough

Try out different Compare-At prices while keeping the actual price consistent. Price psychology can have major impacts on conversion - how might a larger perceived discount impact your consumer's behavior?

*What this test design might look like:*

<table data-header-hidden><thead><tr><th></th><th width="133"></th><th width="158"></th><th width="122"></th><th></th></tr></thead><tbody><tr><td></td><td><strong>Control Price</strong></td><td><strong>Control Compare-At Price</strong></td><td><strong>Group A Price</strong></td><td><strong>Group A Compare-At Price</strong></td></tr><tr><td><strong>Product A</strong></td><td>$20</td><td>$25</td><td>$20</td><td>$30</td></tr></tbody></table>