# The Great Discount Debate

Similar to how the discount *value* impacts price psychology in the above, the discount *type* can also impact consumer behavior - would a 10% or $5 discount that ultimately have the same value be more likely to get you across the line? Check out pricing strategy #3 in [this blog](https://blog.intelligems.io/intelli-blog/discounting-playbook) for more details on the psychology behind this.

*What this test design might look like:*

<table data-header-hidden><thead><tr><th width="162"></th><th></th><th width="102"></th><th></th><th></th></tr></thead><tbody><tr><td></td><td><strong>% Group Price</strong></td><td><strong>% Group Discount</strong></td><td><strong>$ Group Price</strong></td><td><strong>$ Group Discount</strong></td></tr><tr><td><strong>Product A</strong></td><td>$50</td><td>10% Off</td><td>$50</td><td>$5 Off</td></tr></tbody></table>


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