The Great Discount Debate

Similar to how the discount value impacts price psychology in the above, the discount type can also impact consumer behavior - would a 10% or $5 discount that ultimately have the same value be more likely to get you across the line? Check out pricing strategy #3 in this blog for more details on the psychology behind this.

What this test design might look like:

	% Group Price	% Group Discount	$ Group Price	$ Group Discount
Product A	$50	10% Off	$50	$5 Off