The Great Discount Debate
Similar to how the discount value impacts price psychology in the above, the discount type can also impact consumer behavior - would a 10% or $5 discount that ultimately have the same value be more likely to get you across the line? Check out pricing strategy #3 in this blog for more details on the psychology behind this.
What this test design might look like:
| % Group Price | % Group Discount | $ Group Price | $ Group Discount |
Product A | $50 | 10% Off | $50 | $5 Off |
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