The Great Discount Debate
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Similar to how the discount value impacts price psychology in the above, the discount type can also impact consumer behavior - would a 10% or $5 discount that ultimately have the same value be more likely to get you across the line? Check out pricing strategy #3 in for more details on the psychology behind this.
What this test design might look like:
% Group Price
% Group Discount
$ Group Price
$ Group Discount
Product A
$50
10% Off
$50
$5 Off