Savings Showdown: Volume Discount vs. Price Discount

Test Volume Discounts in comparison to reduced product prices. Check out this case study on a brand that recently ran a test just like this, and found that reduced product prices perform better than discounts on their site.

What this test design might look like:

	Control Price	Volume Discount	Lower Price	Volume Discount
Product A	$49.99	10% off 2+ Units 15% off 3+ Units 20% off 4+ Units	$39.99	None