The Threshold Trials

The Threshold Trials

In line with the above test, some brands have have moved towards free shipping over a certain threshold to keep customers from finding another seller that does offer free shipping, as well as to increase AOV. If you're not already doing this, you could test a few different thresholds out, and if you do already have a threshold, you could test a higher and lower threshold (or a couple higher/lower) to try to find the sweet spot. Check out this case study on a brand who recently ran this type of test and found a ~6% increase in AOV and ~12% increase in revenue per site visitor!

What this test design might look like:

Control Group

Lower Threshold

Higher Threshold

Highest Threshold

Threshold

$75

$50

$100

$125

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