Exporting Experiment Data
We make it easy for you to export the most important data related to your tests. Below, we explain the types of exports that are available, as well as the process to export experiment data.
Accessing Data Exports within the Intelligems App
Navigate to the analytics page for the relevant experiment
From the 'Overview' page of the Analytics Dashboard, locate the 'Export' button. Choose from the options of available exports (more detail below). Upon making your selection, you will be emailed with a link to download your data in CSV format.
Order Export
The Order Export contains data relevant to orders placed during the test, including:
TEST_GROUP_NAME: the name of the test group the customer was placed into for the relevant experiment
ORDER_ID: Shopify Order ID
CUSTOMER_ID: Shopify Customer ID
EVENT_TIME: Time order was placed, in GMT
NEW_RETURNING_CUST: Indicates whether a customer has placed an order on the site previously (not necessarily during the test or while Intelligems was installed).
SHIPPING_METHOD: Shipping rate name associated with Shopify order
TEST_ORDER: Whether or not an order contained a product that is included in the experiment. This only applies to price tests, not content tests.
TOTAL_UNITS: Total units of store product contained in the order. These units may or may not be part of the experiment
TOTAL_TEST_UNITS: Number of units in the order that are included in the experiment configuration.
PRODUCT_LIST_PRICE: Combined price of products in the relevant order as they appear in Shopify
PRODUCT_DISCOUNT: Discount applied to products in the relevant order, including a discount associated with Intelligems, where applicable
PRODUCT_REVENUE: Revenue in the order attributable to units of product sold in the order. Equal to PRODUCT_LIST_PRICE less PRODUCT_DISCOUNT. Excludes revenue from shipping fees
SHIPPING_REVENUE: Shipping fees collected for the order
ORDER_VALUE: Equal to PRODUCT_REVENUE + SHIPPING_REVENUE
TOTAL_TAX: Tax charges associated with the order, charged to the customer
AMOUNT_PAID: Amount paid by customer, including product revenue, shipping fees and tax
PRODUCT_COGS: Sum of COGS calculated for the products contained in the order. For more information on how to upload your COGS data to Intelligems, see How to Add Profit to Intelligems Analytics.
SHIPPING_COST: Total shipping cost associated with the order. Usually this is a flat fee. For more information on how to incorporate this data, see How to Add Profit to Intelligems Analytics.
TRANSACTION_FEE: Fee calculated based on order value, only if an assumption has been added for transaction fee percentage.
GROSS_PROFIT: Sum of PRODUCT_REVENUE and SHIPPING_REVENUE less PRODUCT_COGS and SHIPPING_COGS.
ORDER_VALUE_Z_SCORE: Number of standard deviations order is from mean, based on available historical order data. Calculated based on order value and used to determine outliers. Read more about the z-score filter here.
IS_OUTLIER: An order is flagged as an outlier if its z-score exceeds a pre-set threshold (default is 3.0) or if it's order value is less than or equal to zero. Outlier orders are excluded from the analytics pages in the Intelligems dashboard
NEW_VS_RETURNING_VISITOR: Either "New" or "Returning", indicates whether or not they are a new or returning visitor. (Based on Intelligems cookie and whether or not this is their first session).
DEVICE_TYPE: Either "Mobile" or "Desktop". Any device that is not a desktop computer (i.e. Tablets and Kindles) are considered "Mobile".
CHANNEL: Refers to the marketing channel based on UTM parameters of the acquisition source of the visitor.
Line Item Export
The Line Item Export contains data relevant to product units sold during the test, including:
TEST_GROUP_NAME: the name of the test group the customer was placed into for the relevant experiment
ORDER_ID: Shopify order ID associated with the sale of this line item. Values for ORDER_ID may repeat if multiple items were contained in a given order
EVENT_TIME: Time order was placed, in GMT
PRODUCT_ID: Shopify Product ID, automatically assigned to every product in the Shopify store
VARIANT_ID: Shopify Variant ID, automatically assigned to every product variant in the Shopify store
SKU: Product SKU, pulled directly from Shopify. Some stores do not maintain SKU classifications in Shopify
IS_TEST_PRODUCT: Value will be "X" when the given variant ID is included in the experiment configuration. This only applies to price tests, not content tests.
PRODUCT_NAME: product name, as it is labeled in Shopify
PRODUCT_GROUP: This field can be used to group product types or collections. If you'd like to include product groups in your data, please contact Intelligems support.
QUANTITY: The number of items with the given variant ID that are included in the order
LINE_ITEM_REVENUE: The price of the given item, net of any discounts, multiplied by the product quantity
PRODUCT_COGS: COGS for the given variant ID multiplied by the quantity. For more information on how to upload your COGS data to Intelligems, see How to Add Profit to Intelligems Analytics
IS_OUTLIER (see above)
PRODUCT_COGS (see above)
NEW_VS_RETURNING_VISITOR (see above)
DEVICE_TYPE (see above)
CHANNEL (see above)
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