July 3rd, 2025 Incident Report

We identified and resolved an issue that affected the collection of visitor and session data from July 2nd at 20:56 UTC to July 3rd at 08:07 UTC.

There was no impact on visitors to the site or orders, but our analytics visitors in that window may have partial data. The issue was limited to some devices.

The root cause was related to a tracking issue caused by some mobile devices and 3rd party javascript overwriting window.fetch. In our attempt to fix the issue, we introduced a bug that caused our client-side tracking pixel not to fire on some devices, including iOS Safari but not Chrome.

We quickly identified the issue and fixed it and updated all customers that were affected. Unfortunately, we are unable to backfill the partial data loss during this outage.