Profit

This tab and these reports will only show up in your app if you have provided a complete list of your store's Cost of Goods Sold - please see more on how to enable this here!

This tab focuses entirely on profit-based metrics. You will want to focus on this tab if bottom-line growth is most important to your store.

Profit Analysis: Summary of revenue, costs and profit, including both product and shipping contribution. Metrics are shown in total and normalized per order and per visitor at the bottom of the table.

Gross Margin: Total profit divided by total revenue.

Profit per Site Visitor: Total profit divided by number of unique site visitors. Profit includes product and shipping revenue, net of discounts, COGS and cost of shipping. Note this is also visible in the 'Overview' tab.