Visitors

View over Time: Number of visitors included in the test, by day by test group group. If a user returns to the site over multiple days, only their first visit is reflected in this graph.

Conversion Funnel: Percentage of visitors that Add to Cart, Begin Checkout and Convert for each group.

Visitors: Number of unique site visitors included in the test in each test group. Note this is also visible in the 'Overview' tab.

Custom Events: If you've set up any Custom Events Tracking, you will see the percent and number of visitors that have completed that event here! You can also filter your results by these events under the Filters option in the top right of the analytics dashboard.