Revenue

This tab focuses entirely on revenue-based metrics. If top-line growth is your store's top goal, this may be where you want to spend the most time.

Revenue per Site Visitor: Total revenue divided by number of unique site visitors. Revenue includes product and shipping revenue, net of discounts. Note this is also visible in the 'Overview' tab.

AOV Breakdown: Average order value, split by revenue generated from product sales (Product Revenue Per Order) and shipping charges (Shipping Revenue Per Order). Scroll over each bar to see these breakdowns.

Average Units per Order: Average quantity of product units contained in each order.

Average Product Revenue per Unit: Average selling price for a single unit. Equals average product revenue per order divided by average units per order.