Shipping

As the name suggests, this tab is largely targeted at Shipping Tests! That said, a Pricing Test can still impact your shipping revenue (i.e. higher price point may result in higher AOV which may result in a larger percent of orders having free shipping) so we recommend still checking the results in this tab out for a Pricing Test.

Shipping Revenue per Order: Average revenue per order generated by shipping charges.

Percent of Orders with Free Shipping: Percentage of all orders that had no associated shipping revenue.

Orders by Shipping Method: Total orders for each shipping method. Use the dropdown in the top right corner of this graph to adjust which shipping method you are viewing the data for.

Average Shipping Revenue by Method: Average revenue per order generated by shipping charge for each shipping method. Use the dropdown in the top right corner of this graph to adjust which shipping method you are viewing the data for.

A few considerations to keep in mind as you're reviewing the data:

1. Shipping rates are shown to users relative to gross revenue on the order (i.e., before discounts), not net. Shopify only sends the gross revenue number to us when we determine what shipping rate to show.

2. A user with a free shipping discount code will still be able to get free shipping no matter which shipping threshold group they are placed into.

3. There could be orders where the cart was created before the test was started, but the order was completed during the test. In this case, the order may be included in analytics, but because our rate carrier uses a note on the items in the cart to determine test group (and this note would not have been added before the test began), the user would have been shown the Control shipping rates.